Survey Shows High Satisfaction with the BLT Experience
Nearly nine in ten BLT patrons (86 percent) who attended last December’s A Christmas Carol production indicated they were “Very Satisfied” with their entertainment purchase. Thirteen percent were “Satisfied.” The data is from an Audience Satisfaction Survey of people who had purchased tickets for the holiday show.
Ninety-three percent of respondents were “Very Likely” to attend a future BLT production, and 95 percent were “Very Likely” to recommend the BLT to another family member, friend, or colleague. The data demonstrate a high level of satisfaction with the BLT experience.
It is the first time the BLT has conducted a satisfaction survey among patrons. The organization mailed the survey to 336 ticket patrons who had purchased tickets for themselves and other guests. Patrons returned 148 completed surveys by the January 31 deadline for a 44 percent completion rate with a 4.4 percent margin of error.
Patrons were asked about their satisfaction levels in several areas, including ticket purchase and check-in, theatre comfort and hospitality, and production values, including staging, acting, and sound quality. Respondents also provided additional comments, suggestions, or concerns. The BLT board of directors is reviewing audience input and developing plans to address issues identified from the data.
Ten respondents randomly selected from among the returned surveys will receive two ticket coupons for future BLT productions. The BLT Board plans additional audience satisfaction surveys to gather more input following future shows.